Unlocking Markets

Frontier markets offer growth and profit, but they are difficult to navigate.
We help you get there.

You know how to take your business to new markets, but some markets aren’t like others. Frontier markets present unique challenges that often require new business models and different approaches. Resonance can help your business unlock value in even the most daunting of markets. From innovative business model design to navigating complex local dynamics, Resonance has the creative vision to tackle your challenges and the local knowledge to get it done.

Alternative Business Model Design

Reaching the next billion consumers in frontier markets requires new business models. Consumer price points are typically low, supply chains may be slow or nonexistent, and basic infrastructure is often lacking.

Over the past 12 years, Resonance has been helping companies design solutions to reach the next billion consumers. We have worked with the likes of Microsoft, Jubilee Insurance, and others to deliver digital connectivity, electricity, financial services, and consumer products that tackle market challenges. Our services include:

  • Designing last-mile distribution strategies
  • Adapting consumer products, services, & pricing models
  • Building strategic partnerships
  • Leveraging foreign assistance

Local Workforce and Supplier Development

At Resonance, we help companies bridge the gap with local communities to realize business gains by building strong local workforces and reliable local suppliers. We have helped provide workforce and supplier solutions in frontier markets to clients such as Barrick Gold and AuRico. Our services include:

  • Assessing local workforce or supplier capacity
  • Designing strategies and programs to address workforce and local supplier needs
  • Establishing Local Supplier Development Centers
  • Leveraging foreign assistance
  • Building strategic partnerships

Community Engagement

Operating in frontier markets can lead to challenging dynamics with local communities. Misinformation or misaligned interests can lead to assets laying idle, significant time delays, and unexpected costs. At Resonance, we connect companies with local stakeholders to achieve social license to operate – reducing risk and improving operational performance.

Google, Highland Gold and AuRico are some of the companies we have helped to meet their growth objectives on time and on budget. Our services include:

  • Social Impact Assessments (SIA)
  • Social investment strategies
  • Grievance mechanisms
  • Community engagement, staff training, and capacity building