Resonance works with changemakers in the public and private sectors to solve pressing sustainability challenges, strengthen supply chains, and generate market opportunities.
USAID Bureau for Development, Democracy and Innovation Gender Equality & Women’s Empowerment Hub (DDI/GenDev) and PepsiCo’s Global Sustainable Agriculture Team
Resonance
International Center for Research on Women (ICRW)
June 2020 – June 2025
Global with geographic targets in Colombia, India, Pakistan, and Vietnam
Women play critical but often unseen and unpaid roles in agricultural production. Although represent 43% of the global agriculture workforce, women face unequal access to training, technology, finance, and land. This is a significant missed opportunity: closing this equity gap could make women-run farms more productive and successful—thereby increasing household earnings, sparking economic growth, and augmenting the global food supply.
There’s a strong business case, too: For global agricultural buyers, investments in empowering women farmers can improve supply chain performance through increased yields, improved crop quality, increased resilience, and farmer loyalty.
PepsiCo sources raw materials from farmers worldwide. Its global agricultural supply chains offer an excellent test case for the power and potential of investing in women.
In June 2020, PepsiCo and USAID launched the Investing in Women to Strengthen Supply Chains Global Development Alliance (GDA) to prove the business case for women’s economic empowerment. Together, they seek to show how elevating women in supply chains can lead to greater growth, profitability, and sustainability.
Implemented by Resonance Global, the GDA will strengthen women’s agricultural skills and access to resources within PepsiCo’s supply chains, demonstrating the value of women’s contributions to core business and impact goals. Together, the partners will develop evidence-based models, new on-farm approaches, and data and insight to make a practical and compelling business case for scaling investments in women’s economic empowerment within PepsiCo and other global companies. The partners are working across four programmatic pillars:
The partners will use evidence and lessons learned from the activity to make the case for scaling investments in women to PepsiCo peer companies sourcing from or working in rural communities.
In the partnership’s first two years, our progress includes:
In the years ahead, the team will move forward with implementing our country-level action plans in Colombia, India, Pakistan, and Vietnam. Throughout, we will continue to engage diverse stakeholders—donors, industry platforms, multinational corporations, NGOs—to share key insights and tools on women’s economic empowerment in supply chains, to influence and inspire industry action at scale.
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