By Steve Schmida, Founder and Chief Innovation Offer, Resonance
“All happy families are alike; each unhappy family is unhappy in its own way.”
― Leo Tolstoy, Anna Karenina
Several years ago, I found myself in the midst of a heated shouting match in a conference room in Accra, Ghana. The shouting match was between two partners: one a representative of a major bilateral government donor agency, the other an executive at a well-known agricultural development NGO. The donor and the NGO were two of the lead partners in a cross-sector partnership, along with several leading agriculture multinational companies. The multi-million dollar partnership, which had been launched with considerable fanfare a few years prior, was meant to strengthen the seed industry in West Africa—critical to enhancing food security in the region. On paper, at least, it was an extremely impressive cross-sector collaboration that had the potential to move the needle on an important issue in one of the most food-insecure places on the planet.
Despite having the backing of industry, governments, and leading NGOs, the partnership had collapsed in acrimony. I had been retained by one the of the partners to determine what had broken the partnership, and what could be salvaged. The meeting in the conference room was meant to be an open and frank conversation among two of the key partners, but instead of getting issues out in the table, the meeting quickly devolved into accusations and acrimony.
Why had such a promising partnership failed so badly?
Sadly, far too many cross-sector partnerships fail to live up to their promise. While a shouting match between partners might be an extreme case, the fact is that up to 80% of cross-sector partnerships fail.
While Leo Tolstoy might have been right about unhappy families, unhappy cross sector partnerships often share a few things in common. At Resonance, we have helped build and manage more than 350 cross-sector partnerships around the world. Through that experience, we have seen what works and what does not when trying to get companies, NGOs, and governments to collaborate on a shared goal. Based on our experience there are three leading causes of cross sector partnership failure:
1. The Wrong Partners
On the surface the partners mentioned above appeared to be ideally suited to working with one another. All were highly interested in agriculture in West Africa. All believed that the seed industry was a critical component of food security in the region.
While on the surface, there was alignment among the partners, closer examination revealed some deep and profound differences. Some of the partners felt strongly that genetically modified organisms (GMOs) were critical to increasing yields and should play a central role in any solution. Other partners were passionately opposed to GMOs for a variety of environmental and ideological reasons. This fundamental divide on whether or not to support GMOs made it almost impossible for the partners to collaborate.
Had the partners invested the time to understand the perspectives, priorities, and approaches of the other partners, prior to partnering, they would have quickly realized that despite a shared goal, they diverged significantly on the means to achieve that goal. What’s more, the disagreement—GMO vs. those opposed to them—is virtually impossible to ignore in a partnership focused on the seed industry.
Before committing to a partnership, it is incredibly important that partners dig deep into understanding their counterparts’ motivations, goals, incentives, and constraint. While it is rare for partners to have 100% alignment across the board, partners need to do sufficient due diligence to identify any sources of potential disagreement or conflict.
2. The Wrong Solution
Sometimes the problem is not the partners, but the solution the partners are developing or propagating. For example, Playpumps International was a very high-profile partnership that collapsed after it was discovered that the solution—a merry-go-round water pump powered by children playing—had numerous conceptual and design flaws. For example, a study found that the merry-go-round would have to spin 27 hours a day to supply enough water for a typical village. In addition, many wells were located in areas where children simply did not play. Lastly, the partners failed to appreciate how important and expensive maintenance would be. After spending millions of dollars and installing more than a thousand pumps, Playpumps was shut down following exposes by Frontlines and the Guardian.
This is why it is so important for partners to lean in and test solutions in ways that include rigorous monitoring and learning so that partners can adapt and pivot away from poor solutions before investing many millions of dollars.
3. Poor Governance
Lastly, sometimes partnerships fail because of poor or weak governance and decision-making among the partners. In the case of the above West Africa agribusiness partnership, the partners had established an elaborate governance structure that made it difficult to make decisions quickly. What’s more the governance structure lacked transparency—several partners and key stakeholders were totally in the dark as to how decisions within the partnership were being made. This made a difficult situation even worse.
Partnership governance structures can take many forms: from informal working groups to elaborate tiered governance boards. Regardless of the structure chosen, successful partnerships seek to balance three governance elements:
- Equity. Partners need to feel that they have a voice in decision-making that is commensurate with their level of interest and engagement in a partnership.
- Transparency. Governance needs to be transparent—both to internal stakeholders within the partnership and to external stakeholders in civil society, communities, and government.
- Efficient Decision-Making. At the end of the day, an effective partnership needs to get stuff done. It needs to make something in the world better. This means that partners need to create a structure that allows them to decisions efficiently.
While my experience in Accra might have been an extreme case, it is a useful reminder that collaborating across sectors is never easy. By taking some common-sense steps to ensure good alignment and effective governance, partners can significantly reduce the chances of failure and avoid the fate of Tolstoy’s unhappy families.
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Steve Schmida is the founder and Chief Innovation Officer of Resonance, a corporate sustainability and global development consultancy. He is the author of the forthcoming book, Partner with Purpose: Solving 21st century business problems through collaboration, published by Rivertowns Books.